Customer service is the bedrock of solid business operations, and an area where technology can play an important role. Companies have used clunky, automated systems for years, and it has frustrated consumers who have come to expect immediate, personalized responses.

Customer service drives over two-thirds of customer loyalty, outperforming brand and price combined, according to a study by Gartner. Major advances in AI and personalization promise to improve customer service departments. AI may enable businesses to automate processes, alleviate pressure on agents, gain insights from data and improve interactions. However, AI can also lead to a lack of personal connection and concerns about data privacy, security, and job displacement. Moreover, the expectations around customer experience differ across generations: what wise leaders and spirited youths want are not always the same. So, where do you start?

Join Zendesk and a select group of your peers as we discuss AI and automation to improve your CX strategy and strive for excellent customer service.