Insights - GDS Group
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Marketing
Podcast

The marketplace revolution: Why brands must embrace multiple online platforms

GDS Group spoke with Jorrit Steinz, the CEO and founder of Channel Engine, who gave us his insight into the marketplace revolution.
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Marketing
Article

Put your money where your mollusk is: How SpongeBob SquarePants is cleaning up ocean plastic

Learn how Paramount and SpongeBob SquarePants are leading the charge in a successful campaign to tackle ocean plastic and promote sustainability.
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Marketing
Stories

Merkle builds pipeline using Roundtables and In-person events, resulting in conversion

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Marketing
Article

From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content

Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
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Marketing
Article

Top 3 Priorities for CMOs in 2023

Discover the driving forces behind today's CMOs' top priorities and gain valuable insights into the exciting evolution of that role.
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Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 2

Gain valuable insights into the top pain points experienced by senior marketing executives and make more informed decisions in 2023 and beyond.
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Marketing
Podcast

Conversation with a CMO

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Marketing
Article

Top Challenges Facing Senior Marketing Executives – Part 1

Discover the top concerns and pain points, as well as regional differences and unique insights from our latest research of senior marketing executives
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Marketing
Article

The Shift in Marketing Focus

Discover how budgets have fluctuated and where marketing executives are allocating more spend according to 645 senior marketing leaders we surveyed.
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