Marketing
Podcast
The marketplace revolution: Why brands must embrace multiple online platforms
GDS Group spoke with Jorrit Steinz, the CEO and founder of Channel Engine, who gave us his insight into the marketplace revolution.
Marketing
Article
Put your money where your mollusk is: How SpongeBob SquarePants is cleaning up ocean plastic
Learn how Paramount and SpongeBob SquarePants are leading the charge in a successful campaign to tackle ocean plastic and promote sustainability.
Marketing
Stories
Merkle builds pipeline using Roundtables and In-person events, resulting in conversion
Marketing
Article
From pixels to peak performance:How Paramount Global are using AI/ML to drive value from content
Learnings from David Katz, SVP & GM at CBS Media Ventures Digital, Paramount Global
Marketing
Article
Top 3 Priorities for CMOs in 2023
Discover the driving forces behind today's CMOs' top priorities and gain valuable insights into the exciting evolution of that role.
Marketing
Article
Top Challenges Facing Senior Marketing Executives – Part 2
Gain valuable insights into the top pain points experienced by senior marketing executives and make more informed decisions in 2023 and beyond.
Marketing
Podcast
Conversation with a CMO
Marketing
Article
Top Challenges Facing Senior Marketing Executives – Part 1
Discover the top concerns and pain points, as well as regional differences and unique insights from our latest research of senior marketing executives
Marketing
Article
The Shift in Marketing Focus
Discover how budgets have fluctuated and where marketing executives are allocating more spend according to 645 senior marketing leaders we surveyed.
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